design by raymond chou

Digital Piracy Campagin

Newsletter

The newsletter lets viewers know up-to-date information about the campaign. It uses photography for the necessary speed of newsletters. It also includes forwarding links, which let a friend know how to join the campaign.

The initial research for the campaign establishes high school and college students as the age demographic. Unlike previous campaigns, the focus is to reach the audience by providing information rather than using scare tactics.