design by raymond chou

Digital Piracy Campagin

Poster

The poster focuses on the young audience by bringing in inspirations from different avenues. Thin strokes on the background are incorporated as a decorative element. The prevalent Avant-Garde is used for the title and subtitle. The body copy uses Verdana, a common web-safe font. Also, scale, proximity, and color palette have been adjusted to highlight the vibrant information pieces.

The initial research for the campaign establishes high school and college students as the age demographic. Unlike previous campaigns, the focus is to reach the audience by providing information rather than using scare tactics.