design by raymond chou

New Leaf Organic Farm

Logo Design

The production of the final logo is developed by sketching, scanning, and revising each element several times. This design integrates type with an art nouveau style. The decorative elements have been carefully hand-drawn to form around the type. This guides the viewer’s eye into the kit’s name.

Turning over a new leaf is an idiom that means taking action to change one’s life for the better. The New Leaf kit proposes a new way of thinking about organic farms.