design by raymond chou

Velvet Diamonds Store

Family

Shown is the final packaging for the Velvet Diamond store. Unity was achieved by use of monotone color application and negative space. The shopping bag uses lace handles and is tied in a bow to add an additional elegance. The pattern inside is made by piecing together the repeating emblem.

Colored diamonds are as rare as they come. In recent years, the demand and esteem for these gems has been rising. The proposed Velvet Diamonds store will be located in Oakland, California and specializes in the rare gems.